ABOUT

Founder, Miro Serrell Freed, was born and raised in Los Angeles specifically Altadena & Echo Park. He didn’t grow up in the “wilderness” but has always had a calling to be a part of it. A calling that has taken him around the world working and volunteering in various conservation roles.
Miro’s calling started at a young age with an education centered around camping and our natural environment. In high school, volunteering with Heal The Bay (ocean cleanups) and the Children’s Ranch Foundation (therapeutic animal caretaking program). He studied animal behavior in college ending up working at wolf sanctuaries across the country focusing on education and reintroduction into the wild. He followed the opportunity to work on a Sea Shepard ship in Mexico where the mission was saving endangered species from poachers. He’s always known that the future was to be of service and to be dedicated to the health of the earth.
He spent his first year firefighting in Alaska, followed by working on a Hotshot crew in Northern CA. He then went on to find a home with Arroyo Grande Hotshots on the central coast of CA and will always look back on those years as the most meaningful job of his life with caring individuals who inspired him to want to do more.
Having seen firsthand the devastation the Eaton Fire had on the community Miro grew up in was the last straw. The lack of awareness and support from multiple different agencies allowed for this destruction to take place. If the appropriate action had been taken prior to these fires lives, homes, and communities could have been saved. Miro’s mission and duty as a firefighter is to do everything in his power to not let this happen again.
Wilderness is not a luxury but a necessity of the human spirit, and as vital to our lives as water and good bread. A civilization which destroys what little remains of the wild, the spare, the original, is cutting itself off from its origins and betraying the principle of civilization itself.
— Edward Abbey